👁️ Status

<aside> 🌍 In today's fast-paced world, brands and companies must continuously adapt and evolve to stay relevant and create value.

🎯 We believe there is significant potential to revitalize Cook & Boon as a brand.

🔬At the outset of our collaboration, we'll conduct a quick scan of your current situation and identify areas for improvement. To provide some context, we've included 2 quick case studies that share some similarities with your circumstances and highlight potential opportunities.

💭 Just as a source of inspiration and to make you think.

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👀 Cases

<aside> ❓ Why:

• Classic & relatively simple products
• At some point invisible & giving the impression of standing still
• Revival & growth through strong strategies (cf. a series of decisions, starting from a vision)
• Making their products both visible, relevant & ‘sexy’ again

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**French apparel label K-way revival

REIMAGINED CLASSICS & HERITAGE / INNOVATION / SMART PARTNERSHIPS & COLLABS / (RETAIL) EXPERIENCES / SUSTAINABILITY**

The comeback story of K-Way. After factory fire in 1992, this iconic waterproof jacket brand was reborn from the ashes under BasicNet's wing in 2004. They revamped their classic designs, injected fresh style, and expanded their retail footprint, while forging smart partnerships. This strategic makeover has transformed K-Way into a trendy yet practical wardrobe staple, showcasing the magic of blending heritage with innovation.

Formerly known as:

**Revival of Belgium’s oldest chocolate brand

REVIVAL / FUTURE VISION & STRATEGY / VISIBLE & EMBRACEABLE / CREATIVITY / NEW FLAVOURS / NEW CHANNELS & MARKETS (eg USA) / RESPONSIBILITY (ETHICAL & ECOLOGICAL) / BIODEGRADABLE PACKAGING / FARMERS**

The future of Meurisse, Belgium’s oldest chocolate company, was uncertain for some time. Until Henry and Clement Van Vyve decided to write a new chapter and revive the pioneering work of their great-great-grandfather Adolphe. “We had to do something with this beautiful heritage.”

Formerly known as: